The Trump collection

Author: Dan Wakeling

Categories: Brands, Luxury Hotels
Tags: brand development, location, property, Trump
It is a collection of properties, they're all luxury properties, so that's the common thread right throughout. The level of service is right up there with the very best of our peers. That's very much part of the proposition when you come and stay at a Trump, you're not coming just to stay in a physical property with a fantastic room in a great, iconic location, you're coming for the experience and to live the life of Trump. The other thing that makes our brand different is we have a family that sits behind it, and is very actively involved in the development of the brand.
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