The age of big data in the hospitality industry
Author: Carlo Gagliardi, James Kirk (yBC.tv)Categories: Data
Tags: loyalty programmes
The age of big data is just beginningIn the defence of the hospitality industry, I think big data is a contentious topic because some analysts say that you have to embrace it, without it you won’t go anywhere. And some other analysts are a bit sceptical about it. The truth is that the volume of data is exploding in our faces. Just to give you a stat, which I found scary when I read it, 90% of all the data digitally captured in the world today has been created over the last two years. But the majority of this data is noise. So I believe the hotel industry, the hospitality industry needs to look at big data but with clarity of what they use it for rather than just have a swim in a sea of big data for the sake of it. The loyalty programmes are a toe in the water of big data. If you enjoyed this video about the age of big data, why not watch more TV shows on The Hospitality Channel?