"I figure that if I can get a cup of coffee for three bucks and get free internet with it, then where we sell our rooms a little bit higher than that cup of coffee we should provide internet for free. I think it is just completely stupid not to provide it for free. We’ve gone much further. We provide our content on television free, because they’re usually at mid-market segment, cannot be put on the expense report. We’ve even gone as far as voice over IP phone systems in the hotels where we charge Skype rates to guests. If our guests associate it with your brand and love your brand then that reflects in the rate and that should cover everything. That’s it. Don’t nickel and dime people."