Tag: traffic

OTAs biggest advantage is marketing not price

Author: Tim Ramskill, James Kirk (yBC.tv)

Categories: Deal-making, Marketing, Technology
Tags: advantage, banding, digital platforms, online channel, OTAs, price, traffic
I’m very sceptical about brand loyalty is the first thing that I’d say and we’ve talked about that in today’s panel session, that ultimately I think brand loyalty in the hotel sector is limited. Will customers always be seeking best value? Well I think naturally that’s going to be a part of their decision making [...]
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