Tag: targeted messaging

Hotels are investing in data strategy

Author: Michael Schaeffner, James Kirk (yBC.tv)

Categories: Data, Operations, Technology
Tags: data, guest profiling, hotel groups, targeted messaging
Data strategy continues to be a hot topic in the hospitality industry and there is still a long way to go to get it right, as Michael Schaeffner of Serenata IntraWare discusses in this video. Data strategy evolution We are at the very very start.  We still feel that, [...]
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