Tag: Sky

 

Using data to second-guess the customer

Author: Steve Pateman

Categories: Cultural, Data, Marketing, Technology
Tags: banks, brand awareness, internet, Sky
Steve Pateman: “Sky have a great way of communicating with me about films. They know I like films.  They know I like sports.  So they connect with me in the areas of sport and films.  They sort of create a sort of connection with me in my own time and my own space.  They’re not forcing [...]
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