Tag: research

Digital platforms play for customer attention

Author: Frank Fiskers, James Kirk (yBC.tv)

Categories: Brands, Technology
Tags: booking, branding, customer relation, Digital, digital platforms, purchasing decision, research, website
Digital platforms are an essential touch point for guests. In this TV show Frank Fiskers of Scandic Hotels discusses the importance of engaging guests on brand websites. Engaging guests on digital platforms I think that is a very good question and I think this is an area where the fight is at [...]
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