Tag: pricing

Data strategy: connecting silos

Author: Brian Reeves, James Kirk (yBC.tv)

Categories: Data, Marketing, Technology
Tags: Big Data, conversion, digital marketing, marketing, OTAs, pricing, retail
Data strategy for hotels will vary from other industries because of the way it is set up. In this TV show Brian Reeves discusses how Big Data can connect pricing and marketing. Connected Big Data strategy I think there are a lot of instances of data just not being connected and I think in part [...]
Related videos

Data strategy: connecting silos

Author: Brian Reeves, James Kirk (yBC.tv)

Do OTA partnerships add value?

Author: Tim Ramskill, James Kirk (yBC.tv)

Digital age means co-existing with OTAs

Author: Carl Michel, James Kirk (yBC.tv)

Flexibility is key to success in the future

Author: Susanne Stolte

Luxury experience is getting harder to create

Author: Ramsey Mankarious

Social media profiles enable business development

Author: Dan Wakeling

Data strategy and its impact

Author: Séverine Obertelli

Using data to improve customer experience

Author: Séverine Obertelli

About Maxxton

Author: Séverine Obertelli

An explosion of call centre activity

Author: Daniel Ruff

Worldhotels: Helping independent hotel be competitive

Author: Kristin Intress