African marketplace – the final frontier for business
Categories:
Africa
Tags:
emerging markets,
marketplace
The African marketplace is one place yet to be saturated. In this TV show Taras Ettl of
InterContinental Hotels Group shares his thoughts on opportunities on the continent.
The African marketplace has potential
Africa is really the last big opportunity I think, not only for the hotel business but for business worldwide.
From the economic perspectives going forward for Africa are immense, they are huge.
And anybody and any company, anybody wanting to do business will see that wherever you go and look around the world, mostly we’re really looking at countries that have already emerged.
But Africa with its huge population, with its diverse culture, with its tourism opportunities and as well as its relative close, how geographically close it is to Europe, there is a huge opportunity for anybody wanting to do business and reap the benefits of being an early mover.
The Hospitality TV Channel will continue to follow the industry development in the African marketplace.