Industry development in Africa offers return on investment
Categories:
Africa,
Financial,
Investment
Tags:
BBC,
CNN,
Entrepreneurs,
Image,
marketing,
success
Industry development in Africa can be rewarding for hotel businesses. There is a high return on investment according to Mossadeck Bally. Further discussion in this TV show.
Industry development: Showcasing Africa’s successes
Talk about Africa. Say that Africa is not a risky continent.
Africa is not one country, so you have many countries, you have many regions, some regions are doing very well, Eastern Africa is doing very well, Kenya is doing very well, Ethiopia is doing very well.
We have some countries which are lacking behind like DRC, Somalia, central Africa, so talk about Africa.
As entrepreneurs we should showcase our successes.
I started my company with 20,000 euros, and today the shares – the capital share of my company is 40 million euros.
So I started very small, one hotel, 77 rooms, today we have eight hotels, 800 rooms and we are employing directly 800 people and indirectly 2,000 people.
So we should really showcase Africa as a success story because when you go to western countries, developed countries, all you see on
CNN,
BBC is civil wars, the attack on the mall here, the tourist attack on Kenya, what is going on in Somalia.
We should talk more about successes and there are plenty of successes on the continent.
So as entrepreneurs, that’s exactly what we should do.
You can invest in Africa. The return on investment in Africa is much higher than any other continent, including Asia.
So this is what we should showcase.
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The Hospitality TV Channel will continue to follow issues around return on investment and the industry development of regional markets including Africa, Asia and Europe