Tag: marketing

Two reasons to invest in data technology

Author: Paul Richard Squires, James Kirk (yBC.tv)

Categories: Data, Financial, Technology
Tags: data, investment, marketing, retail, wireless
Why do it? Because number one, if you don’t, somebody else will. And we’re already seeing the first hotel chain that’s tied up with a retailer coming together to go in there. They’re going to bring their retail marketing ideas over. Secondly, it provides an ability to monetise the wireless. So you could put great [...]
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