Tag: loyalty programme

Connected economy: Recognise customers as people

Author: Lennert De Jong, James Kirk (yBC.tv)

Categories: Marketing
Tags: connected economy, Digital Age, human connection, interaction, loyal customers, loyalty programme, recognition
We are in a connected economy where real interaction is becoming more and more valued. In this TV show Lennert De Jong discusses CitizenM‘s approach to customer loyalty. Connected economy loyalty We actually talk about recognition. It’s not about loyalty it’s about recognising that specific guest, and not because [...]
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