Tag: information management

Information management, data and loyalty programmes

Author: jeanjacquesdessors, James Kirk (yBC.tv)

Categories: Data, Marketing, Technology
Tags: customer profiles, data, database, direct marketing., information management, loyalty programmes
Information management is an important part of the hospitality industry with so much customer information available. In this TV show Jean-Jacques Dessors of Accor discusses using data to meet customer needs. Information management in hospitality It’s quite new for our industry. I think that we are still learning. But we launched our loyalty programme [...]
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