Luxury experience should re-energise people’s lives
Categories:
Luxury Hotels
Tags:
5*,
best on category,
hotel experience,
luxury
A luxury experience should stand well apart from day to day life. In this TV show
Misha Pinkhasov shares his definition of luxury.
The luxury experience
Luxury is hard to define obviously because it's very personal. It's very experiential, it's very individual. For our purposes, we define luxury according to two things. And we don’t' try to go beyond that. One is that it's the best in category, it is where production meets art, and it really achieves a fantastic level, you know, an inspiring level of production. The other thing is that luxury has to be antidotal. It has to, the sense of luxury, the recognition of luxury is in the contrast with our daily lives. So if you have someone who sleeps in Fred A sheets every night, you're not going to impress them with sheets. If you have somebody who stays in five star hotels all the time, you're not going to express them, impress them, you're going to be hard-pressed to impress them with a five star hotel experience. We met with one hotel company who said, we recognise that our people, our customers live in homes that are way more luxurious than our hotels could ever be. So we have to be really creative about how we create the luxury hotel experience. One thing that I think a lot of luxury today gets wrong is that they confuse antidote with anaesthetic, and there's a certain overwhelming, numbing kind of opulence, which doesn't, which doesn't have that exciting, life-giving sort of life-breathing, energy-giving quality that luxury really should have.
The Hospitality Channel will continue to follow discussions around luxury experience and 5* hotels.