Tag: digital platforms

OTAs biggest advantage is marketing not price

Author: Tim Ramskill, James Kirk (yBC.tv)

Categories: Deal-making, Marketing, Technology
Tags: advantage, banding, digital platforms, online channel, OTAs, price, traffic
I’m very sceptical about brand loyalty is the first thing that I’d say and we’ve talked about that in today’s panel session, that ultimately I think brand loyalty in the hotel sector is limited. Will customers always be seeking best value? Well I think naturally that’s going to be a part of their decision making [...]
Related videos

OTAs biggest advantage is marketing not price

Author: Tim Ramskill, James Kirk (yBC.tv)

Digital platforms play for customer attention

Author: Frank Fiskers, James Kirk (yBC.tv)

Social media usage keeps Tribe in touch

Author: Hooman Ehsani, James Kirk (yBC.tv)

Connected digital economy has revolutionised distribution

Author: Aron Libinson, James Kirk (yBC.tv)

Digital platforms contribute to revenue

Author: Lennert De Jong, James Kirk (yBC.tv)

Marketing communications strategy vs UGC

Author: Satyan Joshi, James Kirk (yBC.tv)

Digital platforms increase exposure, but content is still king

Author: Peter Greenberg, James Kirk (yBC.tv)