Tag: digital marketing

Data strategy: connecting silos

Author: Brian Reeves, James Kirk (yBC.tv)

Categories: Data, Marketing, Technology
Tags: Big Data, conversion, digital marketing, marketing, OTAs, pricing, retail
Data strategy for hotels will vary from other industries because of the way it is set up. In this TV show Brian Reeves discusses how Big Data can connect pricing and marketing. Connected Big Data strategy I think there are a lot of instances of data just not being connected and I think in part [...]
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