Social media usage is happening among your consumers regardless of what you do . In this TV show Christopher Michau of Expedia discusses integrating social media into the business model.

Social media usage in hospitality

We really perceive that as really important. We started with the reviews a couple of years back, which was kind of disruptive to this industry. Suddenly you could be talking about the cleanliness of the bathroom. So that became disruptive, but then we said, well that’s actually what we call social media, it’s about those traveller that trust your brands who have decided to transact with you but don’t only transact but also have that experience. So it’s something that is obviously, travel being so emotional, it’s something that you really really need to integrate into your business model. It’s really really a deep link with the business that we do on a daily basis. If you enjoyed this video about social media usage, why not watch more TV shows on The Hospitality Channel?