Tag: branding

Innovative business models in Real Luxury

Author: Misha Pinkhasov, James Kirk (yBC.tv)

Categories: Brands, Leadership, Luxury Hotels, Operations
Tags: book, branding, business models, luxury, Real Luxury, Roshina Joshinaya, social responsibility
Innovative business models arise from looking at business from a new angle. In this TV show Misha Pinkhasov discusses his book Real Luxury. Innovative business models in the luxury sector The book is a presentation of a methodology that we developed to think about corporate branding, to [...]
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