Tag: booking.com

OTAs focus on conversion

Author: Brian Reeves, James Kirk (yBC.tv)

Categories: Deal-making, Investment, Operations, OTAs, Technology
Tags: analytics, booking.com, conversion, conversion rates, OTAs, room
OTAs have disrupted the industry in more ways than one. In this TV show Brian Reeves discusses how OTAs drive conversion rates. OTA’s approach to conversion I guess the cornerstone, from a conversions perspective, the cornerstone of conversion matrix is abandonment analytics and understanding why it is visitors to our web site don’t end up [...]
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