Innovative business models are being thought up everyday. In this TV show TripAdvisor's Minesh Shah explains how focusing on consumers has made TripAdvisor a success.

Customer focused innovative business models

It’s really just being focused around sort of consumers and what they really understand but also how that can help complement businesses as well. So it’s having the wealth of information that's being provided by the consumers and also the network of consumers that we have, this kind of social community that really enjoys to share experiences that are helping future guests potentially identify where they want to go. As we’ve kind of moved elsewhere in mobile, you know, with things like Ride With Uber and sort of find a location offline, so being able to have an offline app that you can download as well as kind of looking at the directions that are shown through the actual mobile. We’ve moved away I think, from sort of just being part of those preliminary conversations and the post-experience to also being part of the in-stay kind of experience as well. And I think it’s the value of just the social contents that we have and how we service it up and make it easier for consumers to find, that's really valuable.

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