Tag: analytics

Improving conversion and digital marketing strategy

Author: Frank Reeves, James Kirk (yBC.tv)

Categories: Data, Technology
Tags: analytics, bookings, online channels, OTAs
We’ve delivered significant gains in the level of growth of direct website business, over ten years now, it’s very much been our core area of focus and specialisation.There are many different strategies, techniques, tools, and analytics that the OTAs have in fact studied and learned from the retail industry, and in a nutshell we would [...]
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