Health and Wellness can be a great tourism driver, as Jovica Mracevic discusses in this TV show.
Health and Wellness extends seasonal markets
For a number of reasons. First we believe that organic food and organic market and a health and a wellness is something that we should be focused on because we all today want to be healthy, to be happy, to live longer, to be more youthful. So we are certainly focusing on that. And that is one of our, let’s say brand pillars that we have for our development. The other thing why we are focusing on it because we are looking into extending the seasonality aspect of the coast of Montenegro. So far Montenegro has been mostly a seasonal destination with the majority of its tourists, close to 90% of them coming within the four months period, June, July, August and September. However looking into these other options such as the wellness and a medical spa as well as the conference centre and catering towards that kind of niche of market, is something that can help us extend the seasonality and go into other seasons such as winter, fall and spring.
The tourism industry will respond to the needs of the consumer. In this TV show Ingo Schweder of Horwath HTL discusses the increase in interest around health and wellbeing.
Cultural trends affecting the tourism industry
There’s huge demographic shifts happening in the health and wellness of everybody, of every nation. And as you can see at the recent Diverse meeting, a half day was dedicated to the subject of health and wellness which is unheard of. There were 26 different sessions in Diverse dedicated to the health and wellness of the population of the respective people. And that has to do from a macroeconomic standpoint about collecting taxes and having a nation which is healthy. And it has from a more personal level people have more and more disposable income and they want to spend their free time and their money in facilities and in environments where they choose lifestyle extending, rejuvenating, reactivating detoxing environments.
The Hospitality Channel has more great videos on health and wellness in the tourism industry and similar subjects.