Strong global growth of hotels
Categories:
Asia,
Europe,
South America
Tags:
development
María Zarraluqui: "We have two ways of developing now, a very, I may say, a strong development strategy outside Spain in emerging markets. We see a very huge potential in Latin America and in particular in Chile, Columbia, Peru and Brazil. And we see as well a huge potential in Asia. So we have created our branch there. We have a corporate office in Shanghai. And we have developed … doubled our portfolio in just three years. And in EMEA as well, we still believe, in some countries, in particular in Germany, this is one of our key markets together with UK and France. Well there are some challenges linked to the cultural differentiation between our countries. We have been quite successful to localise our brand to the Chinese and Asian market. But you have some barriers at the same time in the first instance. But one thing that is important about us is that the first hotel we opened international wise after Spain was actually in Bali, were the first international hotel in Nusa Dua. So we, we’re very much linked with the Asian, feeling the way of hospitality. So for us it’s a challenge but a known challenge."