Developing talent is a core part of any business and what companies are looking for in a new hire is changing. Remy Merckx looks at recruiting digital skill into a company.
Developing talent with digital skill
We are not, not digital by nature, we have to become digital in order to keep up in this business. So, it’s hiring new competencies, bringing people from outside of the industry – hotel industry has been historically very close in the way they hire people. You know, you had to work for different hotel companies before allowing yourself to work for another hotel company. Is that a good model? Probably 10 years ago, today we are very happy to bring people from outside who work for companies like Coca Cola, or to work for more technical companies or agencies. It brings a completely different vision also to the hotel industry and I hope that we’ll have good results in the way we are going to develop this industry moving forward.
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We just had a discussion yesterday night at the Adnan hotel, which is an Icon hotel of course, and and, very traditional, very classical in one way, but they combine it with very new elements - a very, very hip bar, where locals are coming, and he told us that a few weeks ago there was the fashion week in Berlin, he saw that all these hip, guys and girls go somewhere else, and they came to his hotel because they say "we are living in a sort of hip environment all day long and it's very nice to go back into a sort of traditional authentic, er, environment" and that's what they found there. So I think the challenge is to be flexible, above all, because I mean the changes go so quickly that you have to innovate always, you know it's not something that you're doing every five or six years, it's a sort of continuous searching for new elements but, it's, I think a combination between a traditional and authentic and, gadgets, and new things, so this is, I think, a combination of everything.