Category: Deal-making

Do OTA partnerships add value?

Author: Tim Ramskill, James Kirk (

Categories: Deal-making, ota/hotel relationship, Technology
Tags: customer, digital platform, OTAs, partnerships, room nights
Is this a relationship that is one premised upon the positives or negatives, is it a friend or foe type set of circumstances. I think ultimately what will be successful are those who can at least embrace it as a partnership opportunity, be mindful of where the OTAs can truly add incremental value. Many talk [...]
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