Category: Brands

Digital age means co-existing with OTAs

Author: Carl Michel, James Kirk (

Categories: Brands, Deal-making, ota/hotel relationship
Tags: brand loyalty, OTAs
In this digital age there is tension between online travel agents and brands, as Carl Michel of Generator Hostels discusses in this TV show. Digital age conflicts There’s always a tension between an OTA and a direct machine, one of the challenges is simply, you’ve got to, you’ve gotta [...]
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