• Dec

    Briefing: The battle for bookings pivots on tech

    According to Hipmunk, an online travel company, one-half of millennials say they’re “travel hackers”, meaning they know the best way to get a good travel deal. Research from Google states that only 23% of leisure travellers are confident they can find all of the same hotel and flight information on their smartphone that they can [...]
  • Aug

    Briefing: The distribution channels keep coming

    In June, Ryanair announced its intention to enter into the world of accommodation. “Ryanair Rooms” is just the latest addition to the changing sphere of hospitality distribution. The company has 116m customers and this move from air travel to accommodation booking, again highlights the potential for any established brand to disrupt the industry. There is still much [...]
  • Jun

    Briefing: Understanding your digital skill level

    According to the L2 Digital IQ Index, Marriott has the highest digital IQ of all luxury hotel brands, at 162. This is a considerable margin above the second ranked hotel group, which has been given a Digital IQ of 137. An understanding of how to engage online is vital to the success of a hospitality [...]
  • Jun

    Briefing: like, share and embed travel experiences

    Online feedback has transformed the hospitality industry. Comment cards and guest books have always allowed customers to share their thoughts on their stay, but now these experiences, both good and bad, are being shared immediately online and it’s influencing where customers choose to spend their money. Consumers want to get a glimpse of holiday destinations [...]