prof. ian goldin
  • Oct
    11

    Challenges for the hospitality industry

    Hospitality is a global industry, a sector which cannot be protected from international challenges. The economic downturn in Europe is one of these challenges.  What has happened in hospitality for the four years since the recession first hit, and is trust finally filtering back into the market? Our experts this week discuss what they are [...]
  • Jun
    14

    The changing face of the consumer

    Growing complexities in the contemporary environment don’t help in trying to paint a picture of your consumer. Technology, and more specifically the Internet, has opened up a wealth of opportunities but, some would argue, also a plethora of headaches. Consumers are being seen to completely change the way they purchase everything. Hotel brands have to [...]
  • May
    23

    Hospitality embracing digital marketing

    Many large organisations are now coming to terms with the new digital channels. It is a highly effective way of communicating with consumers, potential customers and other people in their respective industries. Hospitality is in a unique position to establish relationships with all stakeholders using this new channel. The amount of information hotel brands collect [...]