premier inn
  • Mar

    Briefing: establishing hotel product for new markets

    Hotel brands are expanding across new and exciting global markets in Africa, Asia and the Middle East. In order to fully exploit these vast opportunities, brands must first analyse the needs and expectations in their chosen location. A successful product will be established in a way that embraces the ideas emerging from these unique markets [...]
  • Nov

    Briefing: extraordinary continued growth for Middle East

    There is no doubting that the growth story for the hospitality sector in the Middle East region is compelling. The emergence of the region as a hub of investment means it is continuing to be an exciting prospect specifically for hotel development. Capitalising on this non-stop growth is something discussed in this week’s briefing. Where [...]