oxford martin school
  • May
    23

    Hospitality embracing digital marketing

    Many large organisations are now coming to terms with the new digital channels. It is a highly effective way of communicating with consumers, potential customers and other people in their respective industries. Hospitality is in a unique position to establish relationships with all stakeholders using this new channel. The amount of information hotel brands collect [...]
  • May
    17

    The role of government

    Government’s role in shaping industries is integral, hospitality is a major source of trade which they should be very aware of. In this current time as Europe struggles to come to an agreement on a stimulus package for many countries, politicians now need to look at industries which can help set the economy back on [...]