hilton worldwide
  • Jul
    10

    Briefing: ensuring customer loyalty in hotels

    Customer loyalty is crucial for a successful hotel business. Small and boutique hotels need to offer something special to their customers in order to compete with the chains. Meanwhile international brands are rolling out increasingly sophisticated loyalty schemes to ensure that their customers return to them wherever they go in the world. While loyalty schemes [...]
  • May
    15

    Briefing: Government must clear path for hospitality growth

    A well governed organisation offering quality services will engage customers. But without government cooperation and well developed infrastructure the delivery of the product is more difficult. Visas, travel restrictions, expenses and security fears can put customers off. Collaboration within the industry is needed to highlight these barriers to business. Also, more communication between the governments [...]
  • Mar
    13

    Briefing: establishing hotel product for new markets

    Hotel brands are expanding across new and exciting global markets in Africa, Asia and the Middle East. In order to fully exploit these vast opportunities, brands must first analyse the needs and expectations in their chosen location. A successful product will be established in a way that embraces the ideas emerging from these unique markets [...]
  • Feb
    06

    Briefing: impacts of digital technology on hospitality

    In the modern world the way we receive information and the place we go for news, views and updates is through a connected device. Whether that be a desktop, laptop, tablet or mobile, digital technology is so engrained in life that we don’t even think about it. As an industry inherently involved in relationships with [...]
  • Feb
    28

    Successful deal-making in 2013

    As the 2013 International Hotel Investment Forum makes its annual appearance in the calendar, many will be looking to network and understand where the next great deals of this year will come from. Where are the hot markets? Which are the most innovative hospitality companies? Who should we be watching? How will projects get financed? [...]
  • Feb
    20

    Appreciating the growth opportunities in Africa

    The Tipping Point for Africa has been imminent for a long time. The continent clearly holds huge opportunities, but the complexity and size of the 50+ countries means it is often very difficult to get product there. Having said that, many Governments are working together to try to encourage and break down the barriers for [...]
  • Nov
    22

    Adopting big brand strategies

    What strategies for development should hospitality business be undertaking? In this briefing we hear from some of the leaders in hospitality
  • Nov
    08

    Understanding successful hotel operations

    The components of a successful hotel may seem simple, however, mastering how a hotel ensures repeat business and customer loyalty is hard. There are many variables which can affect a customer’s perception, right down to the towels, glasses and coffee you provide. With the immediacy of online commenting, it is essential that all staff and [...]
  • Aug
    16

    Using big data intelligently

    The proliferation of data has never been so prevalent. Information is being created like never before. Customer interaction in hospitality through technology and software has been used for some time. As these systems become more sophisticated, companies can in turn be much more targeted and personalised in the way they interact with their customers. The [...]
  • Aug
    09

    Defining a good deal

    Following on from last week’s briefing where we looked at the complexities surrounding hotel deals, this week we’re examining the importance of constructing successful deals. Learning from experience can often unlock the ideas and impetus needed. This briefing includes comment from financiers and hoteliers alike on what they believe defines a good deal. Interviews this [...]