I think in terms of productivity perhaps the highest cost we have in our recruitment department, although we are a company of close to 1,400 people, we have one in seventy people in the recruitment division.  And those people are on the lookout for the best people in each and every industry.  And we’ve learned also that if you want to do something proper and in excellent manner you have to do it yourself.  So in project management for example, for all our projects we do it ourselves.  We have our own project management department to control the quality of what we deliver.  In hospitality we have established our own operator division.  So we have two operators today, one under the name of DAMAC Maison, another one under the name of NAIA.  And they are both the companies own, so they are our own people taking care of the investments of people who invest in our real estate projects.

It depends on a project by project basis and it depends on a location to location basis and your target group because in some of the projects, the people don’t want this experience.  They want to relax.  They want to put their kids in the kids’ club.  They want to receive their visitors in our beautiful and spacious apartment and all our personalised services.  While other projects that we’re building we have a type of customer who is looking for that experience, which for example you are able to give in the project called DAMAC Towers by Paramount.  There are four towers all inspired by the movies of Paramount with a very big experience on 11 food outlets also with a lot of inspiration from the movies.  At the same time each and every unit is connected to the 3,500 movies of the Paramount library, so it’s as if you’re living in a movie with your own two cinemas in that project.  So you have a target group who are looking at those experiences.  But also you have the target group who are looking just to relax and escape from it all.