Staffing decisions can make a huge difference to a business in those make or break moments. Shaun Hinds discusses how BridgeStreet's invests in its people.

Staffing is key

When you’re in the hospitality business it’s those moments of truth, those interactions that you get that define what your brand is about and actually make or break you. So we spend an incredible amount of time in reinforcing the very specific and individual differences that each and every one of our employees can bring to our proposition. So we do all of the things that you would expect us to do, we invest in training, in development, in education, in helping our team understand what it means to be a brand ambassador. But you can never be complacent. So we spend a lot of time leading by example. We spend a lot of time looking at different ways that our people will make the difference for one of our customers. We’ll make a good experience become a great experience. The Hospitality Channel will continue to follow discussions around staffing.