Hospitality is one of the most data rich industries on the planet. There is no doubt that most industries are truly envious of the depth of knowledge and understanding the industry has about every single person that walks through the doors. Data that can be so specific to an individual’s preferences when staying in a [...]

The escalation of mobile technology is something to be admired. The speed in which the digital world moves is often very hard to fathom. However, getting the basics right when using these tools is essential and the best hotel companies are grasping the opportunity that mobile technology gives them. Uptake of mobile technology is nothing [...]

Staying connected to your customer is of paramount importance as customer loyalty is to brands. The hospitality sector is very unusual as the amount of data a hotel might have about an individual is perhaps more than any other industry. But how should hospitality embrace new technology to capitalise on the enormous amount of data [...]