Digital age generation have a different ideas and goals
Categories:
Social Media,
Staff,
Technology
Tags:
backpackers,
career development,
Facebook,
Generation Y,
globalisation,
Hospitality careers,
Mobile,
new generation,
smartphones,
young people
The digital age generation are now both working in and visiting hotels. I this TV show Navneet Bali discusses their differing outlook.
Employing the digital age generation
Ours is a very young business model, so our average age of customers is 25, 26. In fact the staff also is 25, 26 average, I’m the oldest guy in the office. I suppose as far as technology is concerned they are all using palm tops or intelligent telephones and I think that plays a big part in, if you are booking a backpackers holiday or a school group, they’re all on
facebook and it lends itself very much to, you know, our sort of niche market if you are using a Smartphone for example. They’re very international in their outlook. All they want is to see the world and be part of something which is vibrant, new, with new ideas. And the other thing is they all want to feel empowered, they don’t want a hierarchy sort of, old stuffy side of business, they want to be part of it and they want to be part of a growing company which is very international in its outlook.
The Hospitality Channel is very interested in ideas around the digital age generation and how their needs affect demand in hospitality