Digital age puts mobile first
Categories:
Technology
Tags:
apps,
citizenM,
geotargeting,
Mobile,
website design
In a digital age where there is an app for everything, citizenM is working on their right to remain on your phone. Lennert De Jong explains further in this TV show.
Mobile digital age
Well if you look at our name ‘Citizen Mobile’ you would say we are the first one with an app and we’re the new kids in the block, but we’ve struggled for a long time actually keeping up, there were no real companies that could help us in setting up a good presence, and also I don’t believe, and I’ll look at it myself, I have around 20 apps on my phone that I use all the time, and the rest I delete, there’s no hotel app on my phone, so you really need to make good use of the app in order to have the rights to remain on the phone. And this is what we are focusing on. So we wanna be helping you, assisting you at the check in process. So when you get close to the hotel a message pops up saying would you like to check in, then open the room key with your phone. It sounds gadgety, but you do this with the airline so that’s the type of experience we wanna replicate, this is where we think people start enjoying a
citizenM app. Of course if you look at website development, it’s mobile first so we just had last Friday a new website design presented, which was all presented on the Mobile. It wasn’t on the desktop and yes we have a mobile version, no this is how it looks on a mobile and the website will kind of look like this but will have more space for certain things.
Keep an eye on The Hospitality Channel for more videos on mobile optimization and the digital age.