Instantaneous online platforms difficult to digest

Author: Prof. Ian Goldin

Categories: Data, Government, Social Media, Technology
Ian Goldin: "I mean we’re still grappling to understand what it means. Social technologies again have immense power. We’ve seen how they’ve been used in very, very positive ways in the Arab Spring for example, in many other places where they’ve become a real political force. The impact for example of Wiki, closing its website effectively for 24 hours on the political process in the US was quite remarkable, it led to the reversal of legislation. So very rapid new forms of political mobilisation have resulted. We’ve also seen how it’s lead to the collapse of reputations, photographs of the Gulf, oilfields for example, have led to very, very serious loss of value for shareholders. And this will continue. I think the danger with it of course is that there’s a lot of herding, there’s a lot of trivia and discerning in this deluge – data deluge, what’s significant, what matters and what one shouldn’t absorb is the biggest challenge. So it’s like drinking from a fire hydrant, very difficult to do effectively. And that power is only going to increase over time. So working out what we absorb, how we absorb it, how we learn from it I think is going to be absolutely critical."
Related videos

Instantaneous online platforms difficult to digest

Author: Prof. Ian Goldin

Do OTA partnerships add value?

Author: Tim Ramskill, James Kirk (

Flexibility is key to success in the future

Author: Susanne Stolte

Luxury experience is getting harder to create

Author: Ramsey Mankarious

Social media profiles enable business development

Author: Dan Wakeling

Data strategy and its impact

Author: Séverine Obertelli

Using data to improve customer experience

Author: Séverine Obertelli

About Maxxton

Author: Séverine Obertelli

An explosion of call centre activity

Author: Daniel Ruff

Hospitality has become all about competition

Author: Kristin Intress

The new generation of talent is visual and creative

Author: Susanne Stolte
  • Oct

    Challenges for the hospitality industry

    Hospitality is a global industry, a sector which cannot be protected from international challenges. The economic downturn in Europe is one of these challenges.  What has happened in hospitality for the four years since the recession first hit, and is trust finally filtering back into the market? Our experts this week discuss what they are [...]
  • Jun

    Contemporary decision-making

    Technology provides businesses with a plethora of opportunity. Most prevalent perhaps is the speed in which we can communicate, understand and react to new things at the click of a button. Without the invention of email, and other technologies, it would feel like we are all standing still. Data being created every day now needs [...]
  • Jun

    The changing face of the consumer

    Growing complexities in the contemporary environment don’t help in trying to paint a picture of your consumer. Technology, and more specifically the Internet, has opened up a wealth of opportunities but, some would argue, also a plethora of headaches. Consumers are being seen to completely change the way they purchase everything. Hotel brands have to [...]
  • May

    Hospitality embracing digital marketing

    Many large organisations are now coming to terms with the new digital channels. It is a highly effective way of communicating with consumers, potential customers and other people in their respective industries. Hospitality is in a unique position to establish relationships with all stakeholders using this new channel. The amount of information hotel brands collect [...]
  • May

    The role of government

    Government’s role in shaping industries is integral, hospitality is a major source of trade which they should be very aware of. In this current time as Europe struggles to come to an agreement on a stimulus package for many countries, politicians now need to look at industries which can help set the economy back on [...]