Hospitality industry trends
Categories:
Social Media,
Technology
Tags:
Mobile,
social
Current hospitality industry trends include the growing use of mobile devices and social media. In this TV show Christopher Michau of
Expedia shares what he has seen happening.
Hospitality industry changes
I think on trend, obviously we talked about mobile, but that’s more than trend, it’s really the way that people transact. It’s something that overtime we are expecting will become the majority of our bookings. We are seeing countries that don’t even go through the web, they don’t even transact with, they never actually had a pc or a mac to do something, they always had a tablet or a smart phone. So that’s really a big trend out there. Then there’s this whole social thing, which today we are not seeing yet in terms of transactions but really about the inspirational phase, how do you master the channel in order to be able to attract people to you. We actually in the US, for the first time launched a campaign first through social media, and it was such a huge success that we decided to put it on television. So you know it started as an experiment on social and there was so much great customer response that we decided to put it on the television.
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