- President, TripAdvisor for Business, TripAdvisor
Christine Petersen leads TripAdvisor for Business, a division focused on redefining the way the tourism industry markets to travelers. Based in London, Christine oversees business-to-business initiatives and revenue streams, including Business Listings and Partnerships.
Christine joined the company in 2004 and, as Chief Marketing Officer, she has overseen tremendous growth of site traffic, revenue, content and membership. Her team has exponentially increased user engagement and user-generated content with the launch of maps, video, and new CRM programs. Prior to joining TripAdvisor, Christine was vice president of member services and customer marketing at Travelocity (formerly Preview Travel, Inc.). She previously held senior marketing positions at Charles Schwab & Co., American Express, and Fidelity Investments. Christine holds an MBA from Columbia University and a bachelor's degree from Colby College.