Digital engagement with photo reviews
Categories:
Social Media,
Technology
Tags:
Digital,
reviews
Encouraging digital engagement is becoming an important part of the hospitality industry. In this TV show
Charlie Osmond discusses consumer engagement with photo reviews.
Digital engagement with stories
We think photo reviews are a completely different category from, I guess, what we’re used to seeing in the text review. We find that people want to be much more expressive and share, you know their experience in a much more sort of engaging way. Tell a story, people say, “Well here was the greatest thing, that if you go, make sure you go for that walk through the pine needles, you know, through the forest.” They really tell the best of their trip. And so we’re getting kind of slightly different content. And we think that actually is much more engaging and interesting. Well we certainly, I guess we’ve certainly found that. So if you think up to today people don’t go to review sites for fun. We’re finding we’re getting people who just come every single day because they just enjoy being there.
We launched only a few months ago. In our first month we were finding people spent three minutes on site on average. And now we’re hitting over 10 minutes. So the average person is coming, just spending a long time just browsing and reading and taking in what’s there. Flickr for example is six minutes. So we’re getting good time on site.
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