Encouraging digital engagement is becoming an important part of the hospitality industry. In this TV show Charlie Osmond discusses consumer engagement with photo reviews.

Digital engagement with stories

We think photo reviews are a completely different category from, I guess, what we’re used to seeing in the text review. We find that people want to be much more expressive and share, you know their experience in a much more sort of engaging way. Tell a story, people say, “Well here was the greatest thing, that if you go, make sure you go for that walk through the pine needles, you know, through the forest.” They really tell the best of their trip. And so we’re getting kind of slightly different content. And we think that actually is much more engaging and interesting. Well we certainly, I guess we’ve certainly found that. So if you think up to today people don’t go to review sites for fun. We’re finding we’re getting people who just come every single day because they just enjoy being there. We launched only a few months ago. In our first month we were finding people spent three minutes on site on average. And now we’re hitting over 10 minutes. So the average person is coming, just spending a long time just browsing and reading and taking in what’s there. Flickr for example is six minutes. So we’re getting good time on site. If you found this video, about digital engagement, interesting why not watch more TV shows on The Hospitality Channel?  

Social media usage is huge among people wanting to create content and share holiday experiences as Charlie Osmond discusses in this TV show.

Social media usage - Triptease

We felt really that made us start TripTease was this recognition that travel is the thing and people love sharing and talking about more than anything. It’s the number one type of content shared to Facebook. But if you look at how the travel industry gets value from that, from those photos shared through social travels, we think it’s really hard and they find at a challenge. So what we tried to do was create a new form of content. As I said, people get to feel a little bit like a travel writer. And by creating this content that looks great, makes the creator feel good about what they’ve written, but it also makes them very keen to share it. So we’re finding our sharing rates for TripTease photo reviews like 50 to 100 times higher than the proactive sharing rate of something like Trip Advisor because people never share text reviews. And it’s extraordinary that there’s this huge desire to share travel and yet no one currently shares the reviews that are out there. So we really try to create something new so that people could then share it with us. The Hospitality Channel will continue to follow discussions around social media usage.  

In this business growth show Charlie Osmond discusses the fast growth of the content sharing website Triptease.

Business growth show - Social media for hospitality

We only just launched and we’ve been really blown away by, I guess the reception from the industry first and foremost. And so a lot of the growth really has been driven by people create content. They go and have a great experience, they create a photo review of the hotel and they share it with their friends. And we find that, that photo review often becomes the number one thing they’ve shared to Facebook for two/three months. It’s the most commented by friends and then you know five, ten, fifteen friends can come back as a result of it. So we’ve been growing very much through word of mouth. If you enjoyed this business growth show, why not watch more TV shows on The Hospitality Channel?