Technology systems have been upgraded across brands and hotels in recent years and many are still changing. In this TV show Brian Reeves of
Goppar Digital explains how the transition from legacy tech is becoming less painful.
Upgrading technology systems in hotels
There are still some legacy technology pieces that are in play, particularly in the property management space but it’s improving. I think a lot of the more recent tools for reputation management, for revenue management, most of those have moved into the cloud. So, access to the data that runs behind those systems is relatively easy. So from that sense, transitioning to a demand driven organisation as a hotel is relatively straightforward. The property management system space is still, I think still needs to catch up a little bit.
So there is a movement to the cloud at the moment but there's still of the legacy tech that it can be difficult to get quality reliable data from that you can use. That's probably the only obstacle, so for the majority of hotels that I work with it’s relatively painless. So it’s a matter of just connecting thoughts – and understanding this was the business drivers, understanding the why behind, you know, going data driven and it is the optimisation of, as the name suggests, of gross operating profit, it’s – you know, how can we cut distribution costs and cut the cost of every room late that we sell.
The Hospitality Channel will continue to follow developments in hotel technology systems and will bring you more TV shows from the companies offering new products.