A customer profile that is becoming increasingly predominant is the mid-market traveller, as Bob Loewen discusses in this TV show.

Customer profile

That’s certainly what’s happening in China, Brazil as well. That they have money to travel and spend and to travel in their own country. You know predominantly the international brands were in the major cities but now you’re getting into second tier and third tier cities because they need hotels, branded new hotels as well. And it’s the same thing here. All the companies came in with their highest level brands but we’re also interested in that next ten million travellers that they want to bring in. What hotel is right for them? Are they looking for an economy hotel or a mid scale hotel? We have the brand certainly. Let’s understand who that traveller is and make sure we have the right product for it. _____________________________________________________________________ If you found this video about the mid-market traveller customer profile interesting why not watch more TV shows on The Hospitality Channel?  

The hotel industry has been investing  in technology recently and taking full advantage of new websites and digital platforms as Bob Loewen explains in this TV show.

The hotel industry and digital platforms

One of our initiatives over the last few years was to invest in our technology. We’ve put, you know a hundred plus million dollars in our websites, in our mobile apps and our mobile technology so we’re really focused on how do you stay in touch and through social media, how do you have your hotel pages and things and Trip Advisor. We put Trip Advisor on all of our brand websites so you don’t have to go anywhere. If you want to see what people are saying about the hotel, right on our website you can see with Trip Advisor. So we’re addressing all those things across all our brands. ________________________________________________________________ There are plenty more videos about the hotel industry and digital technology on The Hospitality Channel. Have a look around.

The Middle East marketplace has room for both budget and luxury brands to grow, as Bob Loewen discusses in this TV show.

The Middle East marketplace: Bringing the brands

We put an office in Dubai and hired people out of this office to look at this marketplace. It’s exciting when you see what Dubai has done in the last ten years and then they come out recently and say they want to triple their leisure. It’s going to be a very exciting market to be a developer and as I said we just announced Wyndham here. We have a Ramadas here, we’re looking at bringing some of our other brands here. Very few developments announce those type of drastic changes and actually deliver on them. They certainly have delivered in the last ten years so we’re very excited about this market. But Saudi Arabia as well has really announced to try to grow the leisure business and so we have our Wyndham under construction in Riyada, we have Ramadas there already and we’ve recently announced an economy brand that they want, you know quality hotels for their public to travel and stay there. So that’s a very exciting market for us as well. _____________________________________________________________ If you enjoyed this video about the Middle East marketplace, why not watch more TV shows on The Hospitality Channel?