Jeff Down HDE 2015_02
How targeted advertising works
Jeff Down
Creating targeted campaigns
Travis Cabera
Looking at the meta-data
Olivier Gremillon
Helping hotels optimize pricing with data
Adriaan Coppens
Featuring...
Jeff Down
Senior Director of Sales, Sojern
Travis Cabera
Regional Director, Revinate
Olivier Gremillon
Head of EMEA, Airbnb
Adriaan Coppens
Co-Founder & Director, OTA Insight
So it's really understanding what sort of campaign you're wanting to deliver, what is that message, how do you deliver that to the right people, at the right time?
Travis Cabera