Gillian Saunders_Berlin 2015_02.V1
Has technology diminished brand power?
Gillian Saunders
Operations is becoming more important than branding
Arthur de Haast
The shift from brand loyalty to brand awareness
James Bland
Brands will consolidate in the future
Dirk Bakker
Featuring...
Gillian Saunders
Head: Advisory Services, Grant Thornton
Arthur de Haast
Chairman - Hotels & Hospitality Group, JLL
James Bland
Director, Hotels & Hospitality, BDRC Continental
Dirk Bakker
Head of EMEA Hotels, Colliers International
Clever brands are keeping some consistency but being flexible to serve clients by segment
Gillian Saunders