Has technology diminished brand power?Gillian Saunders

Operations is becoming more important than brandingArthur de Haast

The shift from brand loyalty to brand awarenessJames Bland

Brands will consolidate in the futureDirk Bakker

Featuring...

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Gillian Saunders

Head: Advisory Services, Grant Thornton
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Arthur de Haast

Chairman - Hotels & Hospitality Group, JLL

James Bland

Director, Hotels & Hospitality, BDRC Continental
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Dirk Bakker

Head of EMEA Hotels, Colliers International
Clever brands are keeping some consistency but being flexible to serve clients by segment
Gillian Saunders