5 steps to getting insight from dataPaul Alexander
A hotel is like a department storePaul Alexander
Group CEO, Beyond Analysis
Paul Alexander is the Founder and Chief Executive Officer of the UK’s leading customer insight group, Beyond Analysis. Responsible for sales and marketing, operations, partnerships and customer service, Paul established Beyond Analysis in 2007 and has grown the business into a highly successful and internationally recognised consumer insight and strategy business.
Paul has extensive experience in media and advertising and has worked extensively in both local and international markets. Previous positions held by Paul include Chairman of C6, Non-Executive Director of Deal Group Media Plc and Global Head of Consumer Markets for dunhumby.