Taking action on live dataJeff Down

How targeted advertising worksJeff Down

Acquisition costs vs OTA costsJeff Down


Jeff Down

Senior Director of Sales, Sojern
Jeff has over 20 years of international experience in the travel and hospitality sector and is leading Sojern’s initiatives to help hotels step up their data strategy and optimise their ad spend. He has worked primarily in technology and eCommerce business development roles with a focus on start-up and small niche players. He has a strong background in eCommerce, pricing, distribution, connectivity projects together with extensive experience of negotiating deals at a senior level with hotels and travel suppliers.