Getting to work with dataMichael Schaeffner

CRM will become an essential productMichael Schaeffner

Hospitality needs friendly and welcoming peopleMichael Schaeffner

Companies that don’t keep up will lose guestsMichael Schaeffner

New entrants will bring incredible technology for the consumerMichael Schaeffner

Getting data projects up and runningMichael Schaeffner

Uniting data sources for channel profilesMichael Schaeffner

The challenge with creating customer profilesMichael Schaeffner

Hotels are investing in data strategyMichael Schaeffner

The challenge with creating customer profilesMichael Schaeffner

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Michael Schaeffner

Director Sales & Marketing, Serenata IntraWare
Michael is based in Munich for his role as Director of Sales & Marketing. Michael began his career in hotel operations and gained valuable experiences in the US for three years, where he broadened his horizons at the “Auberge du Soleil” in the Napa Valley and “The Setai” in Miami South Beach, before he returned for the opening of the “Roomers” Hotel in Frankfurt in 2009. Prior to joining Serenata IntraWare, Michael worked as Director of Strategic Accounts for NOR1 based in Frankfurt.