China overtook Germany and the United States as the largest spender in international tourism in 2012, according to UNWTO, with an expenditure of US$ 102 billion. The market is only getting bigger, in fact The Tourism Administration of China predicts that more than 100 million Chinese tourists will travel abroad in 2014.
Experts from the hospitality industry discuss increased travel within and out of China:
Chinese outbound travel is increasing
China is a hotspot for Marriott’s business
The industry must be more intelligent about attracting Chinese travellers
The rise of the mid-market traveller
UNWTO says that the increase has been due to, “rapid urbanization, rising disposable incomes and relaxation of restrictions on foreign travel.”
Hotels.com has been following Chinese travel trends since 2012. The Chinese International Travel Monitor 2014 shows that 97% of Chinese travellers have been abroad for leisure, and 49% have been for business and education. It says that Chinese international travellers were the top spenders for hotel accommodation in Australia, Japan, Netherlands and New Zealand in 2013.
This monitor surveyed Chinese travellers about booking and travel behaviour. The research found that on average Chinese travellers looked at almost five sources of information when researching holidays, which is up from four in the 2013 monitor. 53% said they book accommodation online or through a mobile app. 59% of those surveyed said Free Wi-Fi was the most important service they look for on a trip abroad, and 71% of hoteliers said that Free Wi-Fi was the service most requested by guests from China. This desire for connectivity reflects global trends.
Countries across the globe, including Mexico, New Zealand, Russia, Spain, Taiwan, UK, and the US are targeting this growing source market with tourism campaigns and initiatives. However, according to Hotels.com, Australia is the place Chinese travellers would most like to visit. The USA was the top destination actually visited in 2013, and Hong Kong and Thailand follow in second and third place.
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