An established market like Europe is one which comes with intrigue, pitfalls and opportunity. The harsh reality of the recession has allowed businesses to reassess and re-analyse growth strategies for their organisations.
There is no doubt that Europe is a complex environment with huge opportunities in certain markets, next to markets which you would struggle to understand any involvement at all. In this briefing we hear expert opinions on the European market and the optimism they see for the continent. Including comment from:
- Majid Mangalji, President of Westmont Hospitality Group on the difficult times Europe has faced
- Philippe Baretaud, SVP – Head of Development Europe, Middle East & Africa for Accor SA on exponential expansion for Eastern Europe
- Patrick Sanville, Director – Hotels of BNP Paribas Real Estate on the silver lining the recession has bought
- Nick Skea-Strachan, Partner – Hotels of Berwin Leighton Paisner LLP on Southern Europe continuing to struggle
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Video clips produced by ybc.ybcnetwork.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.