Africa is the continent of the future. The continent has unrivaled potential, with many believing it remains completely untapped. Some countries in Africa don’t yet have a branded hotel product.

Many countries within Africa are able to compete with nations across the globe. With its mining industry booming and a progressively wealthier population, the hotel industry can be part of the story developing across the continent.

Brands are sought after, but what are the challenges faced when entering into this new market and what does Africa need to do to encourage investment?

Experts this week include:

  • David Scowsill, the CEO of the WTTC on what needs to be done in Africa to galvanize the hospitality industry.
  • Ed Fuller, former President & CEO of Marriott International on the challenges faced by the company when investing in the first locations.
  • Sir Nigel Knowles, co-CEO of DLA Piper, on the need to take Africa seriously.
  • And Gordon Drake, CFO of Kingdom Hotel Investments, on the implications of the resource-laden continent