We have entered a new era of ‘Big Data’ where digital information is being created at an unprecedented rate.

All this data presents a unique opportunity to better understand what consumers want. But how to understand it all?

In this week’s briefing we hear from industry experts on a new wave of business intelligence including:

  • Paul Hoffman, former VP of Research at SAP Labs, on the re-emergence of artificial intelligence.
  • Gayle Sheppard, Executive Chairman of Saffron Technology, on exploiting Big Data.
  • And from Keith Holdt, Global Head of Sales at Swiss Post Solutions, on decision making in real time.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.